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Marco Baldocchi is an expert in applied neuroscience, consumer behavior, and emotional intelligence, with a strong focus on translating scientific research into real-world applications.

He is the author of several books and scientific publications and a frequent speaker at national and international events. Marco lectures at 24Ore Business School, Università Cattolica of Milan, and Florida International University (FIU), where he bridges neuroscience, human behavior, and business decision-making.

He is a member of the Neuromarketing Science & Business Association (NMSBA), the Associazione Italiana di Neuromarketing (AINEM), the Miami Scientific Italian Community (MSIC), and the Market Research Council (MRC), the premier membership organization for senior leaders in marketing research and insights.

In 2021, Marco was ranked among the Top 10 World Speakers in the Neuromarketing Series. He was included in the prestigious Insight250 list in both 2023 and 2025, recognizing the world’s leading experts in marketing and consumer behavior. He was also selected for the international edition of Marquis Who’s Who, ranking in the top 3% globally in the fields of consumer behavior, neuromarketing, and neurobranding.

His work and insights have been featured in Forbes, highlighting his contribution to the understanding of consumer behavior and applied neuroscience.

In 2023, Marco delivered TEDx talks in Miami (USA) and Lucca (Italy), focusing on how neuroscience can be applied to understand human decision-making, emotion, and behavior.