emotivae – Real-Time Behavioral Intelligence

About_emotivae

who_we_areBuilding the emotional intelligence layer for machines, starting from security.

emotivae™ is a U.S.-based deep-tech company developing emotional and behavioral intelligence systems grounded in neuroscience and artificial intelligence.

We design technology that enables machines to understand human emotional and attentional states in real time — not as abstract data points, but as signals that evolve over time in real environments.

Founded in 2025 with a core focus on security and public safety, Emotivae’s technology has expanded to domains where emotional understanding enhances adaptive environments, human experience, and actionable insights for business decisions.

Artificial intelligence understands data.

emotivae makes it understand people.

Our vision is to become the emotional intelligence layer for machines — starting where it matters most: safety and security.

Once validated in high-risk environments, emotivae expands into domains where emotional understanding improves care, performance, and experience, from retail to assisted living.

Our Vision

Mission

Prevent violence through early emotional risk detection
Empower human operators with emotional insight, not automation alone 
Build emotionally adaptive systems that work in real environments

_teamCombining expertise to deliver intelligent solutions

marco-baldocchi-emotivaeVision
Founder & CEO, Chief Scientific Officer
Marco Baldocchi
salem-amari-emotivaeExecution
Co-Founder & Chief Technology Officer
Salem Amari
marco-baseggioScale
Chief Growth & Operations Officer
Marco Baseggio
jorge-menendez-emotivaeStewardship
Co-Founder & Chief Financial Officer
Jorge Menendez
danilo-santoboni-emotivaeGovernance
Head of Partnerships & Investor Growth
Danilo Santoboni

Scientific and Ethical Committee

Our Committee in Action The Scientific Committee guides emotivae’s development by delivering independent scientific and ethical assessments. It oversees:

  • Core technology and AI model evolution
  • Research initiatives, with strong emphasis on neuroscientific validation and safe, real-world deployment
  • Knowledge-sharing efforts, including partnerships, scientific events, publications, and ongoing dialogue with regulatory bodies and academic institutions

Our Guiding Commitment Established to keep Emotivae’s Emotion AI – built on cutting-edge neuroscience and instantaneous behavioral understanding – firmly rooted in responsibility, we place human dignity, security, and genuine benefit at the core.

Drawing from globally recognized trustworthy AI standards (including European guidelines), we prioritize:

  • Human centric approach, meaningful oversight, and person-first design
  • System resilience, accuracy, and dependable performance in everyday scenarios
  • Strict privacy safeguards and ethical data practices (zero individual identification)
  • Full clarity on what the AI can and cannot do
  • Inclusivity, fairness, and proactive elimination of biases
  • Broad societal value alongside environmental sustainability
  • Robust accountability, traceability, and independent review processes
alessia-dorigoni
Scientific and Ethical Committee Member
Alessia Dorigoni
manuela-marcoli
Scientific and Ethical Committee Member
Manuela Marcoli